Very smooth and creamy. Tastes like strawberry jam mixed with creamy peanut butter. Id say both flavors complement each other very well in this mix. I like the way the after taste isn't artificial, as many peanut butters tend to be. Also, this juice is really light on your coil. I vaped two full tanks in my kanager subox mini and the coil and cotton still looked brand new! Great overall ADV, If it had a slight hint of more strawberry this would be my number one vape!