Keep in mind with this review that I'm not familiar with many coffee flavors-and don't know how well they're replicated. This was my first one, and I can honestly say, not bad. At all. It feels a lot like a tobacco flavor to me, though, moreso than coffee. A nutty, sweet tobacco with those serious caramel notes. Those are all some of my favorite flavors, so I definitely can't complain. Would buy again.