I have went through tons of different juices, and this one is in a league of it's own. It's so good it's almost addictive by just it's flavor alone. It tastes like you're eating all your favorite breakfast cereals at once, and is just simply amazing. However I have found that you need a certain type of Coil to get the correct flavor of it (currently the only one I've found is the Micro CLP Smok coils, 1.2 ohm resistance, 18-30 watt). I would HIGHLY suggest this. but at the same time I would highly not suggest it so that I can continue to buy tons of it for myself. My local shop ran out of it, and I've been buying a new bottle each week from this site, lol.