This is hands down one of the best cereal vapes I've tried. Many in the category that I have tried have had such a strong cereal note that they completely overpower every other flavor profile in the liquid. That is not the case here. The fruit flavor comes through prominently, but at the same time, not cloyingly so. The cereal and milk notes are subtle, which is exactly how they should be for my liking. It is refreshing and smooth enough to be an all day vape for me.