I bought this juice because my favorite juice company went out of business and I had to try and find a new all day vape. However of all the juices that I did purchase I have to say that this is the best one and is now my all day vape. It is the perfect amount of strawberries and it tastes like real strawberries on the inhale. On the exhale I do get the taste of a sweet cake mixed with layers of strawberries also. This is an excellent juice and I have bought 2- 120ml bottles of this juice. I am glad that I took a chance and bought this juice. I am using it with my new cubis tank on my joyetech evic mini with a .5ohm coil. Delicious!