Was wary about buying a big bottle from Humble since I'd never tried them before. At first I was suprised how strong the smell was when I opened the bottle and was worried the flavor would be over powering - the strawberry seemed almost chemical like. But after dripping some on a fresh wick - whoa! Suprisingly smooth, rounded out almost creamy strawberry ice cream cookie goodness. A little sweeter than expected but pleasant. Will be trying the other flavors from Humble in the future. Another thing that may be a con for some is that my bottle didn't come with a nozzle. I transferred into a unicorn bottle so no biggie for me - just putting it out there.
Love the taste and smoothness