At first I was pretty bummed about this one but the more i vape it, the more I like it. It's sweet, but not overly so or artificial tasting. It's really more of a vanilla essence than a vanilla milkshake... I've been adding a little bit of this stuff into eliquids like COCO FUEGO by The Cocoa, Affogato by Essential Artisan Elixers, Mr. Miringue and White Girl by Polite Society (all of which u can find here on eliquid.com) so I'd have absolutely no problem calling this juice the king of versatility. Vanilla Milkshake is a liiiiiittle too subtle of a flavor to make it into my ADV lineup but since it really does go with everything, i'm glad that I have it on hand & I plan to keep it that way.